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Video: Rocker Steven Tyler Launches Bike Line

Friday, December 5, 2008

A few days ago we posted about Steven Tyler renaming his motorcycle company from Redwing Motorcycles to Dirico Motorcycles. The event was covered by WCVB-TV/DT Boston and made it to the nightly news. Despite the reporters asking Tyler irrelevant questions, they managed to put together a nice piece about the press conference.

Steve Tyler Renames Motorcycle Co – Rocks Auto Press Luncheon

Wednesday, December 3, 2008

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Yes, THAT Steve Tyler - from Aerosmith -took the stage at the New England Auto Show to announce his custom motorcycle company was changing its name. Including: posing for pictures, handing out awards, and fielding questions on the economy.