Published on March 19th, 2013 | by Zane Merva
New Range Rover Sport to be unveiled via live streamed drive in NYC
We’re only a week away from the NY Auto Show and Land Rover is set to take the typical auto show reveal and turn it upside down. Instead of pulling the new Rover out onto a stage, they’ll roll it directly out into New York City Streets and take it for a live streamed drive with prospective customers.
Interested in watching the live stream? Land Rover has set up an exclusive website for the new Range Rover Sport unveiling. Targeted towards potential Range Rover Sport buyers, anyone interested can request an invitation. NYC is the brand’s largest metropolitan market, so it’s really no surprise that Land Rover would show off the new sport in the heart of Manhattan.
The stream will be live on March 26th at 7:30pm. We’ll have all the details on the new Range Rover Sport when we get them.
Here’s the official press release from Land Rover
(MAHWAH, N.J.) – March 10, 2013 -The all-new Range Rover Sport will make its global premiere in a ground breaking live drive through Manhattan, on March 26. Land Rover’s fastest, most responsive and most agile vehicle to date will be revealed to audiences around the world on the eve of the 2013 New York Auto Show.
The drive will take place on the streets of New York City. More Range Rover Sports are sold in New York than any other metropolitan area in the world. The Range Rover Sport is also the best-selling Land Rover product in North America.
In a first for Land Rover, the event will be broadcast live to global audiences via a dedicated microsite -landroverusa.com/newrangeroversport. Those registering on the site will receive a personal invitation to watch the live reveal on March 26 as well as exclusive content and information.
The all-new Range Rover Sport is the latest addition to the new Range Rover family of vehicles and the third Range Rover model to be launched in two years. It follows the launch of the acclaimed 2012 Range Rover Evoque and the all-new 2013 Range Rover.
John Edwards, Land Rover Global Brand Director, said, “The all-new Range Rover Sport takes the model to another level. It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”
Full details of the all-new Range Rover Sport will be revealed on March 26 at 7:30 pm EST.
Join the conversation on Facebook at: http://www.facebook.com/landroverusa or on Twitter via #NewRangeRoverSport.