Rolls-Royce Motor Cars has announced it retailed 1,002 cars for 2009, including 150 Ghosts to customers in December 2009. Demand for the Ghost has been exceptional and the latest Rolls-Royce has been met with universal acclaim from customers, the media and enthusiasts alike. Around 85 per cent of Ghost customers are new to the marque. More than a third of the sales totals were for Phantom models.
Phantoms make up one-third of sales
The four-doors (Phantom and Phantom Extended Wheelbase) accounted for more than a third of the division sales total. Phantom Drophead Coupé and the Phantom Coupé saw Rolls-Royce are still strong attractions.
“This is a tremendous result and a particularly strong performance considering the challenging economic environment that all manufacturers faced in 2009,” said Tom Purves, Chief Executive Officer in a press release. “Rolls-Royce has maintained its position at the pinnacle of the super luxury automotive market and much of this success is due to our highly skilled and dedicated workforce. We begin 2010 with production on all models sold out until April”.
North America strongest sales market
North America remained the biggest single market for Rolls-Royce in 2009, accounting for 33 per cent of sales. Europe’s 2009 numbers matched 2008 sales figures. Sales in the Asia Pacific and Middle East regions were said to improve towards the end of the year.
In the eight years since the first Phantom was produced at Goodwood, Rolls-Royce has introduced five new models widening the appeal of the marque and demonstrating continuous investment in this pinnacle brand.
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Published January 8, 2010 by Gerry Miles
Filed Under: Business & Finance