Ford Motor Company has announced today that they will offer their own plan to inspire customer confidence, offering up to 12 months of vehicle payments should a buyer lose their employment. The plan bests Hyundai’s plan which only offers three months of payments should the buyer lose their job.
Update: GM will offer “GM Total Confidence” to compete with Ford/Hyundai assurance plans
The initiative runs through June 1st of this year and covers any new Ford, Lincoln, and Mercury vehicle. The plan also offers zero-percent financing on select models. The move comes after Hyundai announced that they would sweeten their “assurance” plan to make up to three months of payments on a new vehicle should the buyer lose their job. After three months the customer has the opportunity to return their car with no pentalty to their credit score. The Ford plan goes a step further offering 12-months of payments.
“Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn,” Czubay said. “Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan.”
The Ford plan will cover a monthly payment up to $700. No word on if a customer can return the car with no credit penalty if they have not yet found another job after the 12-month period has expired.
Ford’s Press Release
FORD INTRODUCES BEST-IN-INDUSTRY PLAN TO IMPROVE CONSUMER CONFIDENCE, JUMP-START VEHICLE SALES
* Ford leads the industry in boosting consumer confidence with the new Ford Advantage Plan
* Ford will cover payments for up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs
* 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles
* Ford also is working with its dealers to introduce a local charity support program
DEARBORN, Mich., March 31, 2009 – Ford Motor Company is introducing the most comprehensive program available to boost consumers’ buying confidence and begin rebuilding the American economy with the new Ford Advantage Plan.
The plan gives customers another reason to “Drive One” with payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
“Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs,” said Ken Czubay, vice president of Sales and Marketing.
“Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn,” Czubay said. “Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan.”
Ford Commitment to Local Communities
In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities – that’s the equivalent of nearly $2 million dollars of in-kind corporate contributions. To continue the momentum, in April, Ford will introduce a program in partnership with its dealers throughout the country to assist local charities impacted by the economic downturn. Ford will announce complete details of this expansive community outreach effort in April.
All Ford, Lincoln and Mercury vehicles are covered under the Ford Advantage Plan. The program runs from today through June 1.
In addition to providing 12 months of payment protection of up to $700 per month, customers can take advantage of 0 percent financing on select Ford, Lincoln and Mercury vehicles through Ford’s financing partner, Ford Motor Credit.
Additional Peace of Mind – Ford Quality, Safety and Fuel Efficiency
When selecting their next Ford vehicle, customers also can take comfort in knowing that Ford’s newest vehicles are the best or among the best in fuel economy and cost of ownership.
The Ford Fusion and Mercury Milan are America’s most fuel-efficient mid-size sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).
Ford maintains strong residual values throughout its product lineup. Vehicles with strong residual values retain more of their value at the end of their lease contract period. The 2009 Ford F-150 recently received a “Residual Value” award from ALG for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections. The Ford Escape has a 10-point residual value advantage versus the Chevrolet Equinox after three years of ownership, and the Ford Focus has the highest residual value of any domestic product in the small car segment.
“Ford’s improvements in quality have contributed significantly to our year-over-year improvements in residual values,” added Czubay.
In addition, Ford’s quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand.
“This is the strongest product lineup we have ever offered,” Czubay said. “When you combine these great products with payment protection, 0 percent financing and support for local charities, customers can feel confident about getting back into the market for a new car or truck.”
Related posts:
Published March 31, 2009 by Zane Merva
Filed Under: Business & Finance, Marketing & Advertising