Steve Tyler Renames Motorcycle Co – Rocks Auto Press Luncheon

Published December 3, 2008 by Zane Merva

Filed Under: Auto Shows, Marketing & Advertising, News

Steve Tyler Renames Motorcycle Co – Rocks Auto Press Luncheon



We’re back from press day at the New England International Auto Show in Boston today and have some kick ass pictures to share before heading for home.

Steven Tyler of Aerosmith was on stage today at the auto show’s press luncheon. Tyler announced that his motorcycle company, Redwing Custom Cycles, was changing its name to Dirico Custom Motorcycles. The company has run into trademark issues using the Redwing name and thus to avoid lawsuits has come to take a new identity. The name comes from one of the three owners in the company, Mark Dirico. The third owner is Stephen Talarico- Tyler’s cousin.

At one point, a reporter from Boston Television Station WCVB Channel 5 asked Tyler what his thoughts on the automaker bailout situation was- and if he thought GM should get a bailout. The entire room groaned at the uselessness of the question.

In true form, Tyler rocked the New England Motor Press Awards Luncheon- even staying on stage to hand out awards to automaker representatives. A celebrity appearance was really cool considering how strangely quiet and scarce the show floor was.

Ezra Dyer, NEMPA President and Automobile Magazine columnist, seemed to enjoy the company on stage announcing the award winners. Automaker reps were all smiles being photographed with the Rock and Roll Hall Of Fame member.

Dirico Motorcycles is located in Manchester, New Hampshire. That just so happens to be just a short drive from our offices so expect more information out of us on Dirico soon.

Rockin’ Photos




Related posts:

  1. Video: Rocker Steven Tyler Launches Bike Line
  2. 2008 New England Auto Show Highlights And Photos
  3. Detroit And Chicago- A No Go For Nissan/Infiniti
  4. Judging New England’s best winter vehicle
  5. Porsche Panamera, 911 Carrera win Auto Trophy Award

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4 Responses to “Steve Tyler Renames Motorcycle Co – Rocks Auto Press Luncheon”

  1. hmt Says:

    Did he answer the question?

    “At one point, a reporter from Boston Television Station WCVB Channel 5 asked Tyler what his thoughts on the automaker bailout situation was- and if he thought GM should get a bailout. The entire room groaned at the uselessness of the question”

    Reply

  2. Zane Merva Says:

    In a round about way- yes he did. He supported any government actions that helped keep the Auto Industry afloat and out of bankruptcy. Of course, it was said in an extremely politically correct and minced way.

    Reply

  3. hmt Says:

    Of course, lol. Thanks! Loved the article and photos as well.

    Reply


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