It’s the oldest trick in the book. Make a product, stick a hot girl in front of said product… profit! Used with high success at any car show, using women to promote your product works wonders. This year’s SEMA show was no exception.
Old, young, good looking, or just plain looking…women of all sorts were in no shortage. For the most part, the marketing trick worked wonders. Booths with babes had visibly more traffic than those which did not. Even better for exhibitors, many of the girls posed with the product they were promoting for added exposure when taking photos.
Tacky, awesome, or sexist? Make a comment and let us know. In the mean time, we hope you don’t mind if we use the sure-fire marketing trick ourselves. Enjoy the photos!
Related posts:
Published November 10, 2008 by Zane Merva
Filed Under: Auto Shows, Events, News